Postmodernism, marketing and the media Essay Example | Topics and Well Written Essays - 2250 words

Post modernisticism, marketing and the media - Essay ExampleThe cover Postcontemporaneousness, Marketing and the Media discusses profound issues behind the post modern marketing term and its influence on modern media and advertising. In this paper in that location is the broad plane upon which this question is based a detailed coiffe to this question would be like trying to put away up the stainless ocean in whiz match box but this is what we as marketers do. We try to lock up happiness in a matchbox and will gladly market that given the chance. This is a big(a) bad world of marketing where the entire marketing profession stands accused of crossing ethical boundaries, lure children and adults alike and using to technology to the designate of abuse. Visionaries were looking ahead when they described the post-modern period as one where there would be a result of tertiary sector and the services industry would boom in the era of multi nationals and a rise in capitalism. Howev er the booming free market would be uncapable to have of free speech and pop values. For Doherty post modernism as phenomena feared human progress and its realities. Other writers have said that this era is a time of suspicion and doubt and a melting pot of pluralism, democracy and information and consumerism. The marketers have accomplished that this age has return with its packages of closeness and aids to overcome the physical barriers/social barriers through the media and information technology. Shorter has place this with anonymous parsimony as people scramble to find emotional depth ... We try to lock up happiness in a matchbox and will gladly market that given the chance. This is a big bad world of marketing where the entire marketing profession stands accused of crossing ethical boundaries, enticing children and adults alike and using to technology to the point of abuse. Welcome to the post-modern marketing eraIn this course we were able to discuss the more profound i ssues behind the post modern marketing era and its influence on modern media and advertising. Visionaries like C. Wright Mills were looking ahead when they described the post-modern period as one where there would be a growth of tertiary sector and the services industry would boom in the era of multi nationals and a rise in capitalism. However the booming free market would be unable to boast of free speech and democratic values in the guise of political and social turmoil. For Doherty (1991) post modernism as phenomena feared human progress and its realities. Other writers have said that this era is a time of uncertainty and doubt (Stacey 1990) and a melting pot of pluralism, democracy and information and consumerism. (Stacey 1990) The marketers have realised that this age has come with its packages of closeness and aids to overcome the physical barriers/social barriers through the media and information technology. Shorter (1975) has identified this with anonymous intimacy as people scramble to find emotional depth due to family ties becoming more foreign through TV talk and advice shows and texting and chatting. Technology has blurred the divide between home and work as the internet brings home the world.So are we what we know . This is an age of post-modern relativism and pluralism which has replaced the vials of the generally accepted universal